When you’re building something built to last decades, the brand equity and business performance chart only moves one way - up And when your entire ecosystem is aligned, NFTs, token, and brand, it surely has to impact this chart - yes?

NFTs were always meant to be character collectibles, so building a character IP was the obvious path forward for Chimpers I also think Crypto is just much better when it's connected to an IP, and you can immerse yourself in the characters, the stories, the products, and everything around them When you're emotionally and finiancially invested in the journey, and the ecosystem of NFT, token, and brand are aligned it can become a real force

From the outset Chimpers always had a strong base of collectors who own genesis and multiple Chimpers, who love the art, the lore, the team, and the community They held onto their convictions throughout the worst of markets, and they now form a large part of the Chimpillionaires club, who along with Chimpers team own 50%+ of the total supply of $CHMPSTR Add this to the ever increasing 10%+ burned supply and things are looking tight with the token, as they are with the NFTs Now with the strategy system the collectors can feel confident that their investments have been strengthened and optimistic about the brand trajectory Together we are betting that Chimpers will be at the forefront of NFTs, and a massively successful global lifestyle character brand And the good thing is, today anyone can still make that exact same bet