I love watching an NFT collection's brand get built in realtime. I only knew Wassies from @zachxbt, But over time as people like @PixOnChain & @kelano_eth add Wassies to their profile, It's the first time in a longtime that I've gone: "If I wasn't using a Bricktopian PFP, THAT is the collection I'd want to be a part of" Legitimately has nothing to do with the art, Purely comes from wanting to be a part of what they're a part of. We see the same effect in Web2: Athlete you love wears shoes 👉 You want the shoes Insert musician wears an outfit 👉 people want the outfit I'm finding it very interesting as a founder and marketer to observe what's happening with Wassies in realtime, Both in how it's changed my brain and how it's visibly changing the brand on the timeline. So the question is... Who do you think is next to join their community?