Alex Danco (@Alex_Danco) is a writer and editor-at-large at Andreessen Horowitz whose work centers on gift culture, crowds, and how shared beliefs shape real-world outcomes. In this episode, we explore the deep mechanics of how people coordinate, why crowds form, how narratives drive behaviour, why perception becomes reality, and how leadership is ultimately the art of getting people to think differently about themselves. We talk about reflexivity, the psychology of scenes, the role of gifts in opening people to new ideas, and how cities and cultures transform when the right stories take root. It's a conversation about how groups move and how meaning spreads. The Other Stuff is hosted by @internetvin⁠ — filmmaker, entrepreneur, and possibly the most curious man on Earth. Produced by New. The Other Stuff #26 — Alex Danco: The Magic of Scenes — Timestamps 00:00:00 Intro 00:04:18 The Last Decade Before the Internet 00:09:47 Reflexivity: When Perception Creates Reality 00:28:23 Crowds and Power 00:37:06 Human Evolution and Adaptability 00:41:55 Betting on Yourself 00:56:43 Gift Culture and Information Transfer 01:11:44 Legitimacy 01:15:52 The Development of Scenes 01:31:18 A Gift for Alex Danco 01:38:30 The Toronto Big Bang 01:56:50 The Narratives of Toronto 02:08:31 The Power of Gift Giving in Startups 02:14:27 Creating High Signal Environments 02:17:40 The Role of Capital and Mentorship in Toronto’s Startup Ecosystem