> be S.Y. Lee > spawn in Seoul > move to UK > go full giga nerd, study PPE at Oxford > somehow end up running Oxford Union > intern at McKinsey, also US Congress, also Korean Assembly > decide journalism is dying > start Byline, try to save it > fail > 2016: try again, launch Radish > Candy Crush but for novels > people actually... pay? > raise $63M, growth goes brrrr > 2021: Kakao acquires for $440M > could retire, doesn’t > brain still running hot > 2022: start Story Protocol > pitch = GitHub for IP, but onchain > composability > copyright lawyers > a16z hears it, drops $10M before a company even exists > 3 rounds later, valuation $2.25B > 200+ projects already building > growing at insane pace, but > cofounder leaves > FUD everywhere > continues shipping > casually deploys a $82M buyback > IP supercycle > story (pun intended) just beginning