RETAIL NEVER CAME BACK. There has been no net new adoption since 2021, maybe 2022. This interview is the perfect case study for how broken crypto content is right now. Examine this interview: 5k impressions on Twitter. 19 views on YouTube. NINETEEN. And that’s despite: • a legitimately strong interview • two guests with ~350k combined followers • top-tier production and editing • backed by a massive MM/VC firm • covering a premier project right before its token launch The problem is simple: no one outside this bubble cares anymore. Crypto rugged retail on ICOs. Then DeFi. Then NFTs. Most recently memecoins. People don’t want to try products. They don’t want to learn. They don't want to view content, or hear from founders. They definitely don’t want to invest. Crypto is a meme until we can tell real stories about normal people winning again—normal people using products, making money, building something, breaking in. Right now it’s 150 people knife-fighting over $1M shitcoins. Until we rebuild a positive-sum game, we’re deeply cooked.