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Only 100 pieces exist for the Azuki x Moser collab. Here’s how it came together...
To me, watches are about craftsmanship and community. So is Azuki.
Like watches, NFTs have fanatic communities. Collectors hunt for grails. Identity and exclusivity are at the core. In many ways, watches are pfps IRL, it's a reflection of our taste and a signal of belonging.
Big brands like Rolex make over a million watches a year. But the most coveted pieces often come from independent brands producing far less.
Moser is one of them, making only ~1,000 watches a year. They have meticulous craft and unafraid to push boundaries.
Through @AZhangerator and the @AzukiWatchclub, I met Bertrand and Edouard from Moser. We asked: what if we brought Azuki’s world into Moser’s craft?
Moser is known for stunning gradient dials. For this collab, they hand-crafted four custom guilloché dials, one for each element in the Azuki universe. They look incredible and it's something they’ve never done before.
Each piece comes with a PBT, letting owners prove authenticity and ownership onchain.
This is the moment web3 claims its place in the world of high watchmaking. It’s a grail born from two worlds. A piece of Azuki history, and a symbol of web3 standing shoulder-to-shoulder with the world’s finest collectors.

23 tuntia sitten
Azuki x H. Moser & Cie
Introducing Elements of Time.
A watch collaboration rooted in Swiss craftsmanship. Anchored on Ethereum.
A tribute to the timeless, and to the onchain.
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