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3 vuotta sitten näytti siltä, että ehkä tekoälyn ja tarinan mahdollisuus oli tehdä elokuvista tehokkaampia ja halvempia.
Mutta se ei ollut todellinen tulevaisuus: valokuvauksessa ei ollut kyse halvempien maalausten tekemisestä; elokuvassa ei ollut kyse halvempien näytelmien tekemisestä.
Todellakin, 2 vuotta sitten oli selvää, että tämä oli uusi väline - tietoinen media, joka on älykäs itsessään, synnynnäisesti vuorovaikutteinen media, pelattava media, joka on henkilökohtainen ja remiksattavissa. Ja siellä on muutakin löydettävää.
Koska tiesimme, että tämä oli uusi media, keskityimme simulaatioon, hahmojen herättämiseen henkiin, kotien antamiseen ja tekoälyjen kertomiseen omia tarinoitaan - ei grafiikkaan.
Grafiikan kilpaileminen halvempien VFX-otosten ja halvempien elokuvien tekemisestä on jälkeenpäin katsottuna ollut häiriötekijä.
VFX-alan häiritsemiseen on todellakin käytetty enemmän rahaa kuin VFX-teollisuuden kokoon - markkinat eivät pysty ylläpitämään lähellekään AIVFX-startup-yritysten määrää, jotka ovat nousseet.
Jos sinulla on tekoälyvideoiden startup-yritys ja käytät yhä enemmän rahaa parempaan ja parempaan grafiikkaan VFX- ja mainosammattilaisille, astu taaksepäin ja katso tätä mediaa - se ei ole vain osa elokuvantekoputkea. Et voi vain smooa tätä asiaa vanhan median muotoon.
Älkäämme keskittykö käyttämään tehokkainta teknologiaa 100 vuoteen halvempien Pixar-elokuvien, halvempien räjähdysten ja halvempien mainosten tekemiseen. Se on niin... ikävystyttävä!
Tavoitteen on siirryttävä pois "halvasta" alkuperäisten taideteosten ja mestariteosten tekemiseen tässä uudessa välineessä. Tule mukaan kilpailuun! Voimme todella tutkia mediaa vain tekemällä sille kotoperäisiä töitä.
Runway saa tämän, Midjourney saa tämän, muutama muu.
Vuosisadalla on ollut vain pari uutta mediaa, olette kaikki sen keskipisteessä.
Peli käynnissä.

17.8.2025
The more I meet people who've gone deep into generating AI media, the more I realize we're all reaching the same conclusion: this is a new medium. Not an evolution of something else. Something entirely new, the way photography and film were new.
To understand any medium, you need to look beyond its surface to its core. Some technologies merely augment existing mediums. Collapsible paint tubes changed painting but didn't invent a new medium. Others create completely new forms of expression. Optical lenses, light-sensitive chemicals, and mechanical shutters didn't improve painting. They weren't better brushes or richer pigments. They birthed photography. A medium that captures light itself rather than representing it through human interpretation.
Every new medium brings its own affordances, primitives, and possibilities. Its own audience. Its own generation of creators. When moving pictures first appeared, people saw them as recorded theater. They pointed cameras at stages and filmed plays. It took years of experimentation to discover what the medium actually enabled. Eisenstein discovered montage. That juxtaposing unrelated shots could create new meaning. Porter discovered continuity. That audiences could follow action across cuts. Someone finally moved the camera and changed everything.
Surface similarities deceive us. A painting and a photograph both arrange color and composition across a plane. But mastering paint means understanding pigments, brushes, mixing, color theory. Mastering photography means understanding lenses, shutter speed, aperture, light itself. Yes, composition knowledge transfers. Most knowledge doesn't.
When photography emerged, we made a critical error: we let painters judge it. Because on the surface it looked similar. They dissected this new form through the lens of their own medium, anchoring on what they knew. Predictably, they concluded photography would never match oil's texture, never capture color the way mixed pigments could. They were right and also completely missed the point. Photography wasn't trying to be painting. They were thinking by analogy, judging the new by the standards of the old.
I see this same mistake happening with AI media. Some filmmakers and photographers declare it will never achieve what their mediums achieve. They're right. That's not what this medium is about.
Judging AI purely through the lens of film is like painters judging photography purely through the lens of painting. The surface might look similar. Moving images, composed frames. The core is fundamentally different.
AI has its own affordances. Creation is asynchronous. At scale. It benefits from quantity. You navigate through latent space, sampling rather than capturing. You provide references that drive generation. You work in real time, watching possibilities emerge. Some knowledge from painting, film, and games transfers here. Most doesn't.
Mediums always influence each other. Photography didn't kill painting. It freed painting from documentation, letting it explore abstraction, impressionism, and the surreal. Each new medium changes what the others can become.
AI is the birth of a new medium of perception and expression. We're in the early days, still discovering AI's equivalent of montage, of the moving camera, of all those breakthrough moments that reveal what a medium actually is. The filmmakers judging it by film standards will miss what's actually happening. The painters missed photography. The theater critics missed cinema.
The only way we'll uncover what this medium can do is to stop judging it by what came before. Stop looking at the surface. Start experimenting with the core. We're not watching films evolve. We're watching something being born. This is a new medium
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