A hard truth, is that for junior-mid level marketing roles with a requirement of ~2-4 years experience, many candidates have compounded experience over the last couple years while the industry has focused on “marketing” strategies that prioritize airdrops, yapping, shitposting, and reply guying. We’ve failed to onboard and guide younger marketers to understand real marketing practices and principles, and as a result have lots and lots of young candidates who’ve learned these short-lived low-value tactics to be marketing. Now, as the industry slowly returns to focusing on actual value-generating growth, we’ll see a shortage of strong candidates for junior roles that don’t require extensive support and guidance. Naturally, there are some projects this type of activation will continue to work for, but for the likes of B2Bs with complex infra, long-winded funnels, no token or simple incentive, this scope of experience falls short. Beyond wasted resource and budget, this is another disadvantage we’ve created for ourselves with CT echo chambers and hype-only campaign fixations